About Me

       ***This article contains AD's and Affiliate links***

Hi!
My name is Udo,

My name is Udo Anyanwu

I'm a writer and content creator behind Sugarwhite Beauty Solutions Blog. This is where I share all I've learned over the past 10 years of being a marketer, retailer, and distributor of beauty and cosmetic products. In that time I've learned so much relating to the cosmetics industry. I've learned about its value chain, market dynamics, and its products and services. In addition, I have also developed skills and experience relating to sales, marketing, distribution, logistics, retail operations, and even product design and formulation. Oh, I almost forgot the business development and management skills that enable me to be able to set up a business from scratch and follow through until it's fully operational.

I read Mechanical Engineering but then went on to spend over 12 years as a banker. The sad day came when I was asked to leave because our bank was downsizing. After that experience, I decided to go into business for myself and try to explore my other skills and talents. It was a difficult and insecure period in my life and I had to make many difficult personal and career decisions. It cost me many friends and I sacrificed important relationships because of my choices.

Crazy about Tennis

Search for a way forward

After much soul searching I tried my hands on different small businesses but I found that none of these was challenging or exciting. They also didn't seem to be as lucrative as I had expected (or maybe I wasn't patient enough?) The worst thing was I wasn't making enough money to pay my bills or cover expenses and take care of my family.

                          

Things went from bad to worse. I spoke to an aunt of mine who lived in the United States. She offered to send me some cosmetics to sell in the hope that at least it would help to put some money in my pocket. We agreed to share the profit. I was skeptical because I had never really sold anything in my life by direct sales or networking. I had zero experience. However, there is no motivation like empty pockets so I started by reaching out to friends and acquaintances.

                  Relationships are Important

My Beauty Products Journey Begins

Surprisingly, in a few days, I had sold most of the products sent by my aunt. It included items like perfume, moisturizing lotion, bath soap, and makeup. I called up my aunt with the good news and she was amazed at how quickly I had sold my products. This led to her sending more products but most importantly I became fascinated by the industry and the opportunities it provided.

It was not long after this that I decided to go all in as a cosmetics retailer. I did a lot of research, developed a business plan, and started an apprenticeship with an established cosmetics retailer. I've been involved in cosmetics and beauty products ever since. 

I opened and managed my shops and stores. I also supplied products to large departmental stores and supermarkets. It's been an amazing journey filled with new and exciting experiences. You get to meet many wonderful people. I've gone to seminars, trade shows, training sessions, product launches, and even fashion shows.

How I Started My Blog

I started this blog several years ago as a way to gain knowledge and expertise. Each headline requires lots of research and study. It was like a super energized way of learning. The knowledge I gained was not only helpful in sales and marketing but it also gave me a wider perspective and greater appreciation for the industry. This blog was an important part of my growth and development as a cosmetics and beauty products marketer, retailer, and distributor.

I still remember the early days when I couldn't tell the difference between mascara and lipstick. Today some companies seek my advice and opinion when it comes to beauty products marketing and sales. It's quite humbling to realize just how far I have come but like the great Kobe Bryant once said "...It's not over yet!"

First to Beauty is a fitness

Sugar White Beauty Solutions Limited

My objective with Sugar White was to establish a retail products outlet and possibly go into wholesale and distribution. At the time I didn't realize the size of my undertaking and just how diverse and complicated the market was. However, my initial vision helped me to approach every segment of the Industry on equal terms and without bias. I gained an immense amount of knowledge as a result. Here is my simple breakdown of the Cosmetics and Beauty Industry.

Cosmetics and Beauty Industry is very wide and diverse. It consists of 5 distinct product segments:

1. Makeup

Makeup is the application of cosmetics to the face to enhance or alter one's appearance. Makeup includes foundation, concealer, eyeshadow, bronzer, mascara, lipstick, powder, and blush to mention just a few. Other uses of makeup include covering imperfections and creating different looks to compliment or contract one's moods and personality. Makeup is highly influenced by popular trends in fashion.

Some of the benefits of makeup are increased confidence, creativity, and self-expression

Some examples of Makeup brands are MAC, NARS, and Maybelline.

   

2. Hair Care

Hair care is the practice of maintaining, styling and enhancing the appearance, health, and texture of one's hair. Hair products are many and include lotions, gels, creams, sprays, shampoos, conditions, and various other items used to cleanse, style, protect and restore the condition of the hair. The various combinations of products combined with skilled stylists and other hair care professionals give the hair unique and sometimes dazzling appearances.  Some of the benefits of hair care are improved hair growth, reduced hair loss, increased shine and softness, and prevention of scalp problems.

Some examples of Hair Care brands are L'Oreal, Pantene, and Dove.  

 

  

3. Perfumes and Fragrances

Perfumes and Fragrances are fragrant products that are the result of the creative blending of aromatic substance in appropriate and distinct proportion These can then be applied to clothing, hair on the skin where it continues to permeate throughout the immediate environment. Perfumes are designed to be pleasant and attract favorable reactions and responses. Fragrances and perfumes can be classified as floral, woody, pungent, sweet, and spicy to name a few. Perfumes and fragrances can have various effects such as enhancing mood; attracting others; expressing personality; or evoking memories,

Some examples of Perfume and Fragrance brands are Chanel, Dior, and Gucci 

4. Skin Care

Skincare is the practice of taking care of our body's largest organ, the skin. This is done by using a wide range of products and product combinations plus various skin care routines and regimens. These are all dependent on the various skin types. Although no two people have the same type of skin, skin type can be broadly classified into dry, oily, and neutral. Skin care product types include moisturizers, cleansers, serums, sunscreen, face creams, exfoliators, toners, and facial masks. Skin care procedures include micro-blading, microdermabrasion, laser therapy, exfoliating, skin peels, and facials. Some of the benefits of skincare are improved skin health and appearance. 

Some examples of Skin Care brands are Clinique, Olay, Neutrogena, and The Ordinary.

5. Personal Care

Personal Care (or body care) products promote the general well-being and hygiene of the human body. It regularly overlaps with the 4 other groups but remains a distinct group in itself. Personal Care products include oral hygiene products like toothpaste and floss, grooming products for men, and private hygiene products for women. Others are toiletries, cleaning, and sanitation products like disinfectants and sanitizers. Personal care is important for a person’s dignity, health, and happiness. Some examples of  Personal Care brands are Colgate, Gillette, and Dove.

                Winning is a life's journey

Planning for the future

Presently I've decided to renew my commitment to the industry by refreshing my blog with new content and also updating existing posts and articles (old success formulas never fail) Hopefully I can also provide more value to my audience who appreciate honest and unbiased information on products and services. I will try to be more engaging, insightful, and succinct in the quality and quantity of information I provide.

Please feel free to make comments and ask questions. I promise to respond to as many as I possibly can. If all else fails you can contact me by email which will appear at the end of each post.

Family is everything 

Questions and Answers:

What is your niche and who is your target audience?

My inch is cosmetics and beauty products. My target audience are consumers.

What kind of beauty topics do you want to focus on?

I want to focus on retail and consumer products only.

Who are you writing for?

I'm writing for everyone who consumes beauty and cosmetics products and desires accurate information on these items

What can readers benefit from your content?

My audience are consumers that are interested in beauty and cosmetics. They can learn a lot about products basic benefits and applications. I try to follow events and activities within the local Industry and beyond.

How do your address concerns of your readers with regards to product authenticity, quality, pricing etc?

The majority of my audience desires a better user experience with beauty and cosmetics products. I advise them to consult experts such as cosmetologist or a dermatologist. I only provide basic information.

What can readers expect from your blog?

Readers can expect concise, honest, and entertaining content that adds value to their consumer experience.

What are some of your best or most popular posts?

It's really hard to choose my best posts but I will try and list 5 that come to mind below

How can readers join your community?

I'm working hard to update my presence on social media. Follow me on Twitter, Facebook, and Instagram. See the links below.

Please make sure you don't go without leaving a comment. I would love to hear from you!

What's my email address?

It's sugarwhitebeauty@gmail.com

It means so much that you support my blog by reading the latest post. Also, check out top products and follow important discussion topics. Share our content with friends and relatives. We will try our very best to keep you informed and entertained.

Thanks so much!

Udo

***This article contains AD's and Affiliate links**