Are you thinking of starting your own business? Do you have a passion for cosmetics or beauty care products? Then the world of opportunities exists for you especially at this time. In a suppressed economy Beauty Care is one of the best options for a successful long lasting business that kicks ass. There are numerous reasons for this but we have listed just a few.
1) It is resistant to economic downturns
Historically beauty care is an industry that is most resistant to economic downturn and recession simply because it is considered an essential part of daily living for most people. No matter the state of the economy consumers will continue to patronize beauty products and service even at the expense of other necessities. Living standards and incomes have improved on average in most third world countries. As a result beauty care is now considered a basic living essential similar to food, shelters and clothing. Today more people place an extremely high premium on image and lifestyle than in the past.
2) It ensures steady cash flow
Beauty care cuts across so many aspects of daily life. We need oral hygiene and toiletry products every morning. We used deodorants, perfume and skin care products throughout the day. Most woman use makeup daily or at least on special occasions. Millions of people use products specifically designed to maintain hair. The needs and products are almost endless. Beauty products are an essential that most people cannot do without it. Everybody uses one product or the other and each product is replaced countless times through the course of a lifetime. Most beauty care businesses can be assured of a life time steady revenue stream all other indices being equal.
3) The products have an extended shelf life
Unlike food and other perishables, beauty products have an extended shelf life. The average product is designed to last for a minimum of two years. Some products can last much longer (think hair extensions and accessories). This allows ample time for marketing and sales. This is an advantage when compared to other types of fast moving consumer goods with limited shelf life.
4) Products Lines are broad and deep
Are you a makeup person? Do you feel better selling "drug store" staples? Are you good working with people and addressing specific cosmetics concerns? Whatever your temperament or talent there is something for everyone interested in making beauty care a career business option. All five categories of beauty care (hair, skin, makeup, personal care and perfumes & fragrances) have limitless career business options.
5) Its not limited by social boundaries
Beauty care is colour blind. In addition, it speaks all languages, crosses boundaries without asking, it makes friends with strangers and adapts freely to every culture, geographic landscape, climate and religion. It is desired by all and loved by all. It is truly a universal language similar to music, fashion and art. It is extremely dynamic and flexible. The economic implication of this speaks for itself.
6) Its impact cuts across all demographics and income levels
Beauty products are designed to serve every conceivable demographic group. Its products are used by people of all ages, sexes and income levels. The market and products are highly segmented. There are high end products for the rich, low end products for the low income earners and mass market products for everyone in between. A product can adapt simply by altering its content and re-packaging it in order to increase or decrease its production costs and market value. The result is an endless range of products each designed for a particular consumer segment.
What is most interesting about the beauty care industry is that it is forever re-inventing itself. Every day there are new breakthroughs and trends. The market is constantly being re-defined. Technology impact the industry by introducing advances which can improve product performance. A good example of this is in anti-aging skin care where product now exists that effectively fight aging. The social media craze has only accelerated this process even more. We recall Kim Kardashian's passion for contouring and how it impacted the makeup industry leading to an upsurge in sales of contouring products. This was remarkable considering that these products had already been in existence for decades.
8) It a business for the ages
If you are interested in building legacy then cosmetics and beauty care is a good bet. It is an industry that has existed since time immemorial and will most likely never go out of fashion. Some of the most well known companies or brand names in beauty care and cosmetics have existed for decades such Olay, L'Oreal, Unilever, Proctor & Gamble, Avon, Maybelline and Revlon. Beauty care businesses tend to be resilient and can weather the occasional economic storms to stand the test of time.
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