They are willing to
go against the norm
The greatest
entrepreneurs did the things others refused to do. They were willing to
investigate and to explore. They asked questions of their environment instead
of allowing environment to regulate their thinking.
Entrepreneurs refuse
to accept societal programming. Societal programming is the tendency to think
in a particular way because everybody else thinks that way. Entrepreneurs go
against the rules. In other words, while others would say “it cannot be done”
they asked the question ‘why not?’
From Academy Program 1 Unit 1.2
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